Double Energy

Double Energy is revolutionizing the presentation of the company, with a modern website

Double Energy is in the business of photovoltaic installations dedicated to industry and larger business. At 2023, the team felt that, despite making sales via phone and face-to-face meetings, their website, as an important carrier of their brand, needed a redesign. Potential customers and partners, would go to podwojnaenergia.co.uk to ascertain the company's reliability, experience and high competence. Therefore, in addition to its image and modern design, it was crucial to present a portfolio of PV installations on the roofs of large plants - industrial, food processing, or hotel facilities. The team had a lot of material that could not be used on the website - including high-quality photos, as well as video from a drone, showing the results of their work on the roofs of the facilities. They therefore needed the right technology and fast hosting to use the videos on the website. Translated with DeepL.com (free version) In choosing the right design, we took into account the company's values, the shortcomings of competitors' sites, and most important next to the site's modernity: effectiveness in building trust. The design had to present the company, not hide it - allowing the use of high-resolution photos, the creation of a photo gallery in the realizations pages - and the use of video in key areas of the website. Design also supported the presentation of the company's achievements - because we highlighted realizations on the homepage, and added an animated section with client logos. Sections devoted to realizations include descriptions of clients' activities, the scale of investments and the power of photovoltaic installations, to emphasize the industrial nature of the projects. In building a professional brand, it doesn't interfere with building a brand close to the buyer. The site has become more “human,” as the previous design did not include any photos of people - not even stock graphics. The image revolution was to show experts at work, wearing T-shirts and jackets with the company logo. This conveyed the family atmosphere, friendliness and “human” approach to business that the brand espouses when dealing with employees, partners and customers. The company's values, such as transparency, finally found a place in the site's design, in which - as if through a pane of glass - the user observes the company, peering into its world. With large hero sections based on photos and videos, and smaller sections containing “windows” with authentic photos - the company lets you into its world, where transparentn